Buy Informed

The quickest and most direct way to stop poaching is to reduce demand of illegal wildlife and wildlife products. In the race against extinction, your choices matter. By learning how to Be Informed and Buy Informed, you can ensure your purchasing choices are not harming endangered species.

Ed Norton Explains How YOU Have The Power To Stop Wildlife Trafficking

The Wildlife Trafficking Alliance and Discovery Communications launched a PSA with the U.S. Fish & Wildlife Service to raise awareness about wildlife trafficking and encourage consumers to “Buy Informed.”  The PSA has aired on Discovery networks in the U.S. and Africa.

#StopWildlifeTrafficking with WildAid and U.S. Fish & Wildlife Service

Wildlife trafficking is a $10-$20 billion-a-year industry that is pushing many endangered species to the brink of extinction. Illegal wildlife products may include jewelry, traditional medicine, clothing, furniture, and souvenirs, as well as some exotic pets. Watch this 2-minute video from WildAid and U.S. Fish & Wildlife Service to learn more.

We’ve partnered with WildAid Partner on an awareness Campaign with DreamWorks’ Kung Fu Panda to Educate Millions about the Illegal Wildlife Trade

Po, the protagonist of DreamWorks’ Kung Fu Panda franchise, proclaims, “poaching steals from us all,” as he helps defend elephants who are killed for their ivory, rhinos for their horns, lions and tigers for their bones and skins, and pangolins for their scales and meat. He helps remind us that the “big guys” still need our help.



Additional Resources

Stop Wildlife Trafficking
A partnership with WTA, WildAid and the U.S. Fish & Wildlife Service to help stop wildlife trafficking. American consumers have a huge role to play in conserving wildlife around the world, because when the buying stops, the killing can too.

CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora) is an international agreement between governments. Its aim is to ensure that international trade in specimens of wild animals and plants does not threaten their survival.

U.S. Fish and Wildlife Service
The Service’s International Affairs program coordinates domestic and international efforts to protect, restore, and enhance the world’s diverse wildlife and their habitats with a focus on species of international concern. 

IUCN Red List
Established in 1964, the International Union for Conservation of Nature’s (IUCN) Red List of Threatened Species has evolved to become the world’s most comprehensive information source on the global conservation status of animal, fungus and plant species.

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