Visitor Demographics

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AZA can provide in-depth demographic information regarding annual and time-specific visitation to its member zoos and aquariums as well as demographics regarding income, age, education level, household income, and ethnicity.

Who is visiting the zoo?

  • Over 175 million annual visitors - more visitors than NFL, NBA, NHL, and MLB annual attendance combined
  • Visitors are primarily:
    • women / mothers
    • Age 25-35
    • HHI $50,000 - $75,000
  • Two out of three adults visits a zoo or aquarium with a child
  • Average visit is four hours
  • Paid memberships to AZA-accredited zoos and aquariums - 9.4 million members
  • Repeat visitors to zoos and aquariums - 3.6 million households

Zoos and aquariums enjoy overwhelming popularity

  • 93% agree their family enjoys seeing animals up close at zoos and aquariums
  • 94% feel that zoos and aquariums teach children about how people can protect animals and the habitats they depend on
  • 79% feel better about companies that support wildlife conservation at zoos and aquariums
  • 66% are more likely to buy products and services from those companies