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It’s In Our Nature

AZA Strategic Plan

2024-2029 

The Association of Zoos and Aquariums is committed to providing the highest quality member services to advance the zoo and aquarium movement. AZA is also committed to being a global leader in promoting species conservation and animal welfare by leveraging the size, scope, expertise, and public trust of its member institutions.

Through AZA SAFE: Saving Animals From Extinction, AZA will redefine for the public the value of accredited zoos and aquariums and provide more opportunities for people to participate in wildlife conservation.

Our Vision

The Association of Zoos and Aquariums envisions a world where animals thrive because all people respect, value, and conserve wildlife and wild places.

Our Mission

AZA serves our members in advancing animal wellbeing, public engagement, and the conservation of wildlife and wild places, setting the global standard of excellence.

Our Promises

Promise 1

We uphold and advance AZA accreditation as the standard of excellence in the aquarium and zoo profession.

Objectives

  • Ensure capacity and resources to uphold the standards of excellence.
  • Provide greater transparency of the accreditation process/outcome.
  • Improve information flow to inform the standards review process.
  • Improve consistency in the application of standards.
  • Increase awareness of and confidence in the AZA brand: Distinguish AZA accreditation from other accrediting bodies in the field.
Promise 2

We increase the collective impact of AZA members, fostering collaboration to save animals from extinction.

Objectives

  • Meet member needs in sustainable animal populations.
  • Implement the objectives of AZA’s Strategic Framework for the Wellbeing of Animals.
  • Grow the existing grant funds to $7.5–10 million (conservation) and $3 million (animal care and wellbeing), and create dedicated funds for other priorities, including sustainable populations and engagement.
  • Train and hold AZA volunteers accountable so that committees and programs are high-performing and effective.
  • Use SAFE to help members achieve a level of support that will allow them to be defined individually and collectively as organizations committed to conservation of species in the wild.
  • Diversify and increase member participation and representation in conferences, meetings, and AZA programs.
Promise 3

We tell powerful stories and inspire action on behalf of our members, wildlife, and wild places.

Objectives

  • Grow recognition of AZA and our members as leaders in conservation.
  • Build trust with key stakeholders that AZA members are top experts on animal care and wellbeing.
  • Promote the experience of visiting AZA-accredited members as unique places for people to build connections with wildlife and wild places.
Promise 4

We support AZA members to thrive and excel as champions in their field.

Objectives

  • Expand and diversify professional development capacity with enhanced AZA curricula.
  • Support committees in the development of member services and content aligned with the AZA strategy.
  • Develop resources to meet the needs of all segments of our membership, especially small institutions and new directors.
  • Understand and address barriers to talent recruitment and retention, especially for early and mid-level professionals.
Promise 5

We advance diversity, equity, access, and inclusion in the profession and embed these as values into AZA’s organizational culture.

Objectives

  • Assess and address AZA member needs and differences related to DEAI.
  • Build expertise and capacity to advance DEAI efforts at HQ.
  • Develop and implement a holistic DEAI approach and policies for AZA HQ
  • Implement best practices related to creating a diverse and inclusive workforce at HQ.
Promise 6

We steward the resources of the Association to achieve our mission, through these promises, and ensure financial viability for the future.

Objectives

  • Develop a business plan identifying the fiscal, human, and technological resources necessary to successfully drive the strategic plan.
  • Implement a financial strategy, including annual revenue and expense targets across the length of the plan, to secure the resources identified in the business plan.
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