The mission of the Social Science Research and Evaluation Scientific Advisory Group (SSRE SAG) is to work with AZA and its members to promote and support social science-based research and evaluation in understanding all aspects of the guest experience.
Understanding the wants, needs, and expectations of guests is a critical part in assuring accurate and effective messaging in areas including animal care and welfare, in situ and ex situ conservation, educational programming, diversity and inclusion, community engagement, and more. The SSRE SAG will provide ideas, resources, collaborative opportunities and dialogue to all departments across facilities to support and advance the field of social science research within AZA member facilities.
It is overseen by the Research and Technology Committee (RTC).
Interested in becoming a SSRE SAG member?
If you are interested in becoming involved with or obtaining more information about SSRE SAG, please contact Amy Niedbalski, Chair.