Visitor Demographics

AZA can provide in-depth demographic information regarding annual and time-specific visitation to its member zoos and aquariums as well as demographics regarding income, age, education level, household income, and ethnicity.

Who is visiting zoos and aquariums?

  • Over 181 million annual visitors - more visitors than NFL, NBA, NHL, and MLB annual attendance combined
  • Visitors are primarily:
    • women / mothers
    • Age 25-35
    • HHI $50,000-$75,000
  • Two out of three adults visits a zoo with a child and 50% of adults visit an aquarium with a child
  • Average visit is four hours
  • Engage millions via social media
    • Facebook: 16,005,181+ followers
    • Twitter: 1,983,169+ followers
    • Instagram: 881,752+ followers
    • Pinterest: 116,561+ followers
    • YouTube: 230+ million views

Zoos and aquariums enjoy overwhelming popularity

  • 93% agree their family enjoys seeing animals up close at zoos and aquariums
  • 94% feel that zoos and aquariums teach children about how people can protect animals and the habitats they depend on
  • 79% feel better about companies that support wildlife conservation at zoos and aquariums
  • 66% are more likely to buy products and services from those companies

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