Visitor Demographics

AZA can provide in-depth demographic information regarding annual and time-specific visitation to its member zoos and aquariums as well as demographics regarding income, age, education level, household income, and ethnicity.

Who is visiting zoos and aquariums?

  • Over 183 million annual visitors in the US and over 200 million worldwide- more visitors than NFL, NBA, NHL, and MLB annual attendance combined
  • Visitors are:
    • 2.3 million member households
    • 69% parties with children
    • 54% women/46%men
    • 32% adults aged 21-34
    • 57% children 11 and under
    • 72% pet owners
    • 32% HHI>$100,000
    • 68% employed
  • Two out of three adults visits a zoo with a child and 50% of adults visit an aquarium with a child
  • Average visit is four hours
  • Engage over 42 million via social media
    • Facebook: 16,005,181+ followers
    • Twitter: 1,983,169+ followers
    • Instagram: 881,752+ followers
    • Pinterest: 116,561+ followers
    • YouTube: 230+ million views

Zoos and aquariums enjoy overwhelming popularity

  • 93% agree their family enjoys seeing animals up close at zoos and aquariums
  • 94% feel that zoos and aquariums teach children about how people can protect animals and the habitats they depend on
  • 79% feel better about companies that support wildlife conservation at zoos and aquariums
  • 66% are more likely to buy products and services from those companies
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