Visitor Demographics

AZA can provide in-depth demographic information regarding annual and time-specific visitation to its member zoos and aquariums as well as demographics regarding income, age, education level, household income, and ethnicity.

Who is visiting zoos and aquariums?

• Over 183 million annual visitors in the US and over 200 million worldwide- more visitors than NFL, NBA, NHL, and MLB annual attendance combined
• Visitors are:
  • 2.3 million member households
  • 69% parties with children
  • 54% women/46%men
  • 32% adults aged 21-34
  • 57% children 11 and under
  • 72% pet owners
  • 32% HHI>$100,000
  • 68% employed
   
• Two out of three adults visits a zoo with a child and 50% of adults visit an aquarium with a child
• Average visit is four hours
• Engage over 42 million via social media
  • Facebook: 16,005,181+ followers
  • Twitter: 1,983,169+ followers
  • Instagram: 881,752+ followers
  • Pinterest: 116,561+ followers
  • YouTube: 230+ million views
   

Zoos and aquariums enjoy overwhelming popularity

• 93% agree their family enjoys seeing animals up close at zoos and aquariums
• 94% feel that zoos and aquariums teach children about how people can protect animals and the habitats they depend on
• 79% feel better about companies that support wildlife conservation at zoos and aquariums
• 66% are more likely to buy products and services from those companies