Marketing Committee

Mission

The Marketing Committee: 

  • Serves as the zoo and aquarium professional community’s leading voice on marketing trends and opportunities.
  • Enhances, elevates and protects the brand and mission of accredited zoos and aquariums through national awareness campaigns.
  • Works to generate new revenue streams by providing expertise and support for building awareness and participation in AZA and its programs.
  • Enhances the quality and professionalism of AZA member marketing staff through annual/regional conferences, sharing of best practices and resources, facilitating networking opportunities, and administration of the annual Excellence in Marketing Award.

Chair
Greg Heanue, Oklahoma City Zoo and Botanical Garden

Vice-Chair
Ashley Morgan Mobley, Sequoia Park Zoo Foundation

Members
Katie Back, John G. Shedd Aquarium
Debbie Campbell, Georgia Aquarium
Beth Chee, Birch Aquarium at Scripps Institution of Oceanography
Daniel Flynn, Oakland Zoo
Greg Heanue, Oklahoma City Zoo and Botanical Garden
Vincent Jeffries, Akron Zoological Park
Beth LaPierre, Seneca Park Zoo Society
Nam Ly, Aquarium of the Pacific
Stacy MacGregor, Riverbanks Zoo and Garden
Kirby Meyer, Saint Louis Zoo
Ashley Mobley, Sequoia Park Zoo
Jennifer Porter, Adventure Aquarium
Laura Rieder, Woodland Park Zoo
Leah Rippe, Chicago Zoological Society - Brookfield Zoo
Kim Romary, Kansas City Zoo
Hope Roth, San Antonio Zoo
Karl Traeger, Indianapolis Zoo
Linsey Whitehead, Houston Zoo Inc

Advisors 
Kait Hilliard, Greater Los Angeles Zoo Association
Krista Swan, Oregon Zoo

Board Liaison
Roger Germann, Florida Aquarium

AZA Staff Liaison
Melissa Howerton

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