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National Mississippi River Museum & Aquarium

The Museum & Aquarium is accredited by AAM and AZA.

Director of Marketing & Communications

The Director of Marketing and Communications will promote awareness of the properties of the Dubuque County Historical Society, including its National Mississippi River Museum & Aquarium and Mathias Ham Historic Site, via various tactics—media relations, both traditional and digital, marketing and advertising—to reach target audiences.

Specifically, he/she will:

  • Work with the Museum CEO, senior management team, and staff to establish goals, marketing initiatives, and measuring tools that support and further the strategic direction of the Museum.
  • Develop, implement, and evaluate the annual marketing & communications plan.
  • Develop, implement, and evaluate a marketing strategy for leading a fast-moving, richly diverse menu of events, programs, updates and audiences.
  • Direct efforts to expand public access, develop new audiences, and multiply messaging opportunities using a variety of resources including integrated digital content such as target marketing, blogs, social media, video, podcasts, and other digitally based communications tools.
  • Actively engages, cultivates and maintains media relationships in high-profile local, regional and national media to ensure awareness of Museum exhibitions, special events, fundraising efforts and other projects. Manages all press requests and maintains media database.
  • Direct a consistent brand and voice across all platforms to the highest standard for consistent messaging, graphic design, tone and visual identity for both internal and external communications.
  • Monitors, measures, analyzes and tracks the effectiveness of marketing initiatives, optimizing efficiencies for the organization as a whole and adjusting strategies as needed.
  • Leverage, seek out and support partnerships for maximum benefit to the organization.
  • Oversees the development of marketing budgeting, reporting and vendor management for all communications activities.
  • Create and assess metrics to gauge and evaluate the effectiveness and impact of marketing activities and prepare routine reports that detail these activities.
  • Prepare information regarding the Museum for presentation to its public constituents.
  • Seeks out and supports partnerships (Visitors Bureaus, Chamber of Commerce, State Tourism, Dubuque CVB, Smithsonian, Port of Dubuque, etc.)
  • Publicly represent the organization as needed, including but not limited to appearances in print, radio, television and other promotional opportunities.
  • Creates and maintains marketing deadlines as they relate to exhibitions, programmed events, and major fundraising events.
  • Writes and distributes press releases, media invites, media alerts and public service announcements for all museum news, including press kits, print, radio, television, and other promotional opportunities.
  • Build, mentor, and lead the communications and marketing team to deliver on the institutional marketing plan, including supervision of the work of the Assistant Marketing Manager, interns and volunteers.
  • Provide crisis communications counsel as needed.
  • Other duties as assigned.

Qualifications and Requirements

Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism or a related field is required. Five or more years of communications and marketing experience. Supervisory experience preferred. Superior writing, editing and verbal communication skills are a must. Familiarity with graphic design trends and high quality aesthetics desired.

Competencies:

Business acumen; Communication proficiency; Leadership; Presentation skills; Problem solving/analysis; Results driven; Strategic thinking; Technical capacity; Demonstrates an understanding and application of opinion research and market research.

This is a full time, permanent position. Salary is competitive and commensurate with experience. Benefits include vacation time, sick time, paid holidays, medical, dental, flex plan, and 403b retirement plan. To apply, email your resume, cover letter and references to apply@rivermuseum.com. Applications due by April 7, 2017.

Experience Required

Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism or a related field is required. Five or more years of communications and marketing experience. Supervisory experience preferred. Superior writing, editing and verbal communication skills are a must. Familiarity with graphic design trends and high quality aesthetics desired.

Further Comments

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Salary

Salary is competitive and commensurate with experience.

How to Apply

To apply, email your resume, cover letter and references to apply@rivermuseum.com.

National Mississippi River Museum & Aquarium
350 E Third St.
Dubuque, IA 52001
Phone: 5635579545
Fax: 5635831241

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@rivermuseum

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