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North Carolina Aquarium on Roanoke Island

The North Carolina Aquarium on Roanoke Island is located in Manteo, NC nine miles from the Atlantic coastline in Nags Head. The 61,000 square-foot facility is sited on 16 acres overlooking the Croatan Sound and houses over 2,200 animals. More than 280,000 guests visit the aquarium each year to see a large array of sharks, learn about sea turtle conservation, participate in a variety of programs, enjoy the beauty of the area, and learn why North Carolina’s waterways are so special.

Communications Manager

Primary Purpose of the position:
The North Carolina Aquariums at Roanoke Island is seeking a dynamic, efficient, and enthusiastic individual to join the leadership team as the Communications Manager.

Key Responsibilities:

  • Manages a wide range of communication tools, including the Aquarium's shared website and social media outlets representing the Aquarium.
  • Edits Aquarium materials for grammar, spelling, and punctuation, and creates content for press releases, articles, and on-line postings.
  • Promoting public awareness of the Aquarium by working closely with the local travel, tourism and hospitality industry, and Chambers of Commerce.
  • Evaluating and developing cooperative marketing and advertising programs through the local/area business and tourism community; developing advertising layouts for publications promoting area/regional attractions and including placement of advertising and promotional pieces; and contributes to the creation/implementation of special events.
  • Oversees the development and management of the Aquarium's marketing budget and advertisement purchasing.
  • Interacts extensively with all Aquarium personnel, including the director, husbandry, education, admissions, exhibits, and security, and works with all staff to ensure promotional activities, talking points, social media, and instruction to visitors are in keeping with the Division’s mission.
  • Extensive contact with members of the media and the public at large and serves as liaison with tourism industry officials in the local community, including serving on tourism and other industry promotional boards, commissions, and committees.
  • Primary contact for advertising representatives, partner agencies and organizations, and must maintain a professional and informative role in interacting with the Aquarium’s social media followers.
  • Directs all communication, promotion, marketing, publicity, and public engagement related to programs, special events, and overarching advertising strategies throughout the public and private sectors. 
  • Edits all exhibit text, signage, educational and promotional materials.
  • Acts as Aquarium spokesperson.
  • Develops and implements campaigns with original, creative, public relations and marketing ideas - and strategizes to raise awareness about the Aquarium’s programs, services, conservation initiatives and the organization’s mission.
  • Works both independently and with a team in recognizing needs and making recommendations for messaging and public relations.
  • Maintains a pulse on new and emerging technologies to provide optimal delivery of messaging.
  • Maintains and builds relationships with media and the local community.
  • Exhibits an accurate and solid understanding of proper journalistic (AP) style, English grammar, punctuation, and spelling with attention to detail. 
  • Comprehensive knowledge of advertising, marketing techniques, design, and multimedia skills are a plus.
  • Publicizes the mission of the North Carolina Aquarium Division and manages the Aquarium’s internationally recognized brand.
  • Occasionally receives specific instructions from the Division Director where applicable, in accordance with Division and DNCR policies.
  • Works closely with Communications Managers at each of the North Carolina Aquariums and Jennette’s Pier in developing cross-facility promotions, division-wide communications policies, and unified representation of Communications initiatives.
  • Works with the North Carolina Aquarium Society to support and guide marketing and social media needs.
  • Works closely with the Department of Natural and Cultural Resources Communications division to ensure accurate and appropriate communication and strategy.

Experience Required

Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.

Further Comments

Qualified candidates must have: • Demonstrated experience in public speaking and media communications. • Demonstrated experience using Internet and social media sites for promotion and marketing. • Demonstrated experience using Microsoft Office Suite software. • Demonstrated experience using assorted computer graphics/presentation/communication software, digital camera, smartphone, and photo editing software. • Demonstrated experience with professional writing and editing information for press releases. • Supervisory Experience. • NC Driver's License or have the ability to obtain one for employment. • Requires evenings, weekends, and holiday work as needed. • Some limited physical effort may be required in setting up small traveling exhibits, arranging promotional displays, and handling deliveries of promotional materials. The Communications Manager should be able to lift and carry 40 pounds at least 90 feet, climb ladders to set up displays, and stand for long periods at trade shows and related promotional events. Due to the nature of work in documenting the Aquarium activities, some work may be outdoors and require walking in moderate to difficult terrain such as marshes, beaches, or wooded trails. This may include activity in inclement weather or hot/cold temperatures.


State benefits, retirement


Recruitment Range- $39,611 - $43,035

How to Apply


Position #21-13546 AQM60034858

CLOSING DATE: 01/19/22 5:00 PM Eastern Time

North Carolina Aquarium on Roanoke Island
374 Airport Road
Manteo, NC 27954
Phone: 2524752300
Fax: 2524731980

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@North Carolina Aquar

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