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Riverbanks Zoo and Garden

Director of Marketing

Ambassador Commitment: Create meaningful connections and inspire actions that will have a lasting impact on conservation.

Responsibilities: Given objectives set forth by the Vice President of Advancement and Director of Society is responsible for developing and executing marketing strategies in support of the mission, business plan, and overall strategic direction of Riverbanks Zoo and Garden. Directly manages Riverbanks’ advertising, promotions, and events programs.

Essential Functions:

  • Oversees and coordinates all paid media with support from third party advertising agency.
  • Develops comprehensive budget and revenue strategies for the Marketing department in conjunction with Riverbanks’ strategic business plan.
  • Supervises the Events team in developing and executing events that are aligned with the Riverbanks mission, increase attendance and drive revenue.
  • Works closely with the Director of Communications to ensure strategies for paid media and revenue generation align with owned and earned channels.
  • Develops and monitors all long and short-term goals and objectives for the Marketing department by analyzing visitor demographics data, attendance trends, and visitor survey results.
  • Assists in the development of park-wide goals and objectives to support the Riverbanks mission.

Experience Required

Education and Experience: Bachelor's degree in Marketing, Journalism, or Business preferred; and four to five years of experience in a management or supervisory position in marketing; or any equivalent combination of training and experience which provides the required knowledge, skills, and abilities. Previous senior management and high-level decision-making experience is a must. The ideal candidate will have solid personnel management skills, previous experience as a supervisor and team player, and demonstrate excellent organization and follow-through skills. Must possess a valid S.C. driver's license.

Perks

Riverbanks Zoo offers a generous benefits package including medical insurance, paid holidays/vacation/sick time, state retirement plan, and more.

Salary

Commensurate with experience

How to Apply

Please apply via our webpage: https://www.riverbanks.org/join-our-team/job-opportunities

Riverbanks Zoo and Garden
500 Wildlife Parkway
COLUMBIA, SC 29210

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