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The Columbus Zoo and Aquarium is home to nearly 10,000 animals representing over 600 species from around the globe. The Zoo complex is a recreational and education destination that includes the 22-acre Zoombezi Bay water park and the 18-hole Safari Golf Club. The Columbus Zoo and Aquarium also manages The Wilds, a 10,000-acre conservation center and safari park located in southeastern Ohio. The Zoo is a regional attraction with global impact, annually contributing more than $4 million of private
The Director of Marketing is responsible for developing, implementing and leading a comprehensive and integrated marketing and advertising strategy that supports the Columbus Zoo and Aquarium, Safari Golf Club, The Wilds, and Zoombezi Bay’s mission and strategic goals. We’re looking for an individual who loves data and analytics who uses these tools to develop, measure and amplify campaigns to the right audience.
Communication and interpersonal skills
Commercial awareness and business acumen
The ability to think strategically.
Copywriting skills in order to produce marketing materials for both print, radio and online
Analytical skills to evaluate marketing campaigns
Develop and manage monthly report of ROI on marketing efforts
Brief management and staff on design, copy, image, and content needs for promotional literature and activities
Increase operational efficiency by setting up and improving workflow processes when and where needed.
Must have a bachelor’s degree in marketing or related field required.
5+ years managerial experience
5-7 years of sales & marketing experience
Experience in Microsoft office applications; Word, Excel, Power Point, Teams, etc.
Expert in data analysis
Strong problem solving and analysis, able to understand complex data, moving past simple insights into actionable recommendations.
Confident communicator and outstanding interpersonal skills
Strong writing, editing, proofreading skills
Superior project, time and organizational management skills
High degree of creativity and attention to detail
Self-motivated, self-starter, and team player with a positive and professional approach to management
Demonstrates strong work ethic and moral standards
Creates, manages and lead the effective execution of all marketing strategies and tactical plans to meeting expectations of brand positioning mission awareness and ROI.
Plans, executes and analyzes market research for the purpose of identifying new market opportunities, trends in current operations and other zoos, event analysis and other related requirements
Work closely with in-house and external creative agencies to help design marketing materials such as brochures and adverts
Write and proofread marketing copy for both online and print campaigns
Collaborate with social media coordinator to enhance audience engagement
Partners with all departments to develop and execute effective digital marketing programs to drive demand, cultivate prospective customers, strengthen brand and mission awareness
Establish and grow target market share
Develop relationships with key stakeholders, both internal and external
Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
Track marketing performance and return on investment and prepare weekly or monthly reports for management
Oversee and manage the marketing budget.
Oversees all advertising production (radio, TV, outdoor, print, signage)
Establish measurable KPI goals with team members and Ad agency to establish clear accountability
Ensure effective planning allocation of resources for marketing-related initiatives
Ensure The Columbus Zoo and Aquarium and its properties are effectively positioning itself in industry & trade publications
Serve as a liaison between marketing & other teams for marketing-related initiatives & campaigns and ensure effective communication between marketing and the organization.
Offer insights & recommendations for future initiatives and strategic planning with marketing-related data.
Work with industry publications for timely ad submissions
Ensure content is consistent in messaging and aligning with the company’s brand image.
Performs other duties as assigned
Vacation, Sick, Medical, Dental and Vision Insurance
To apply for this position, please fill out the online application, click here to apply.
Columbus Zoo and Aquarium4850 Powell RoadPowell, OH 43065-0400Phone: 614-645-3400Fax: 614-645-3465
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