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The Virginia Aquarium & Marine Science Center

The Virginia Aquarium & Marine Science Center is a public-private partnership between the City of Virginia Beach and the Virginia Aquarium & Marine Science Center Foundation, a 501c3 nonprofit. The city owns and maintains the Aquarium’s buildings and provides administrative support while the foundation procures and maintains the collection of animals and exhibits. The foundation is also responsible for fundraising efforts and various scientific research, education, and conservation programs.

Public Relations Manager

The Virginia Aquarium & Marine Science Center is seeking a proactive public relations professional to serve as the primary point of contact with the media, to develop and execute internal and external communication messages and strategies, and to assist with social media strategy and implementation.


  • Own, manage and execute all Public Relations activities, including developing the Virginia Aquarium release/pitch calendar, proactive pitches, news releases, partner quotes, metrics, and other external-facing statements

  • Work with internal stakeholders to identify and build unique stories based on VAQ goals and initiatives.

  • Manage media monitoring and analysis, including the creation of reports related to monthly media coverage.

  • Draft and edit communication materials including press releases, media pitches, editorial pieces, media statements, topline messages, press kits, speeches/presentations, and other communication materials for various targeted audiences.

  • Collaborate with marketing team and Virginia Aquarium leadership on story development, advocacy strategies and issues management, as needed.

  • Coordinate all media interviews, determine talking points, and prepare interview subjects. Serve as spokesperson as appropriate.

  • Accommodate media requests for specific content, photography, videography, logos, etc.

  • Work with Digital Marketing Manager on social media content strategy and implementation.

  • Provide crisis communication support as needed to the City Manager's office during emergencies. May work in the Emergency Operations Center - Joint Information Center as needed.

This position is classified as a Media and Communications Coordinator II

Experience Required

MINIMUMS: Requires any combination of education (above high school level) and/or experience equivalent to six (6) years in fields such as public relations, communications, marketing, or journalism utilizing the required knowledge, skills and abilities. SPECIAL REQUIREMENTS: All employees may be expected to work hours in excess of their normally scheduled hours in response to short-term department needs and/or City-wide emergencies. Positions within this class have been designated as Alpha I positions requiring employees to work during inclement weather, regardless of the City’s operational status.

Further Comments

The ideal candidate will have the following preferences. Experience as lead on issues management and crisis communications. 3+ years direct Public Relations/media relations experience. Experience drafting speeches for top executives. Bachelor's degree in Communications, Business, Marketing, Public Relations, Journalism. Experience working within the aquarium, zoo, tourism, or attraction industries.


The City of Virginia Beach offers an excellent benefits package which includes health, dental, and life insurance; retirement and savings plans; holidays, paid time off; as well as access to the Beach Municipal Federal Credit Union, a non-profit service agency which is owned and operated exclusively for City employees and their dependents.


Pay range for this classification: G.24 $50,918.40 - $74,609.60

How to Apply

If you are interested in applying for this opportunity please visit

Please note, this posting closes on 5/3/21.

The City of Virginia Beach is an Equal Opportunity Employer (EOE).

The Virginia Aquarium & Marine Science Center
717 General Booth Blvd
Virginia Beach, VA 23451
Phone: 757-385-FISH

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