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Pueblo Zoo

Marketing & Communication Manager

Status: Full-time, non-exempt, salaried

Reports to: Director of Giving & Resource Development

Compensation: $31,000-$36,000

Benefits: Competitive benefits package including HMO and HSA-qualified health plans, a 3% employer matched SIMPLE IRA, 10 days paid time off, eight holidays, and a commitment to flexible work schedules and professional development.

 

ORGANIZATION OVERVIEW

The Pueblo Zoo is a vibrant, collaborative, and flexible workplace. Driven by our mission to empower people to engage in conservation of animals and their natural habitat, we serve 100,000 annual visitors, provide educational outreach to tens of thousands of students, and directly support global species conservation. The Pueblo Zoo is accredited by the Association of Zoos and Aquariums and is home to nearly 500 animals representing more than 125 species.

 

GENERAL DESCRIPTION

As Marketing & Communications Manager, you will lead the marketing, design and public relations efforts communicating with general public, zoo members and donors, and media on a regular basis. You will provide design support to all departments, ensuring cohesive branding and positive guest experience. Working as a team, you will develop strategic initiatives to engage people in our work and to generate revenue through zoo attendance, special events, rentals and fundraising.

 

DUTIES & RESPONSIBILITIES

Marketing & Design

  • Develop and implement strategic marketing plan to achieve organization and team goals
  • Establish key metrics to measure and track performance
  • Track and benchmark social media and other digital marketing trends
  • Oversee and manage marketing budget
  • Design, develop and produce all marketing and event materials
  • Produce social media content and manage all social media channels
  • Produce and maintain website content
  • Manage photo collections and oversee photo and video direction for organization, including taking photo and video and managing volunteer photographers
  • Coordinate placement of all print, audio, television advertisements including writing and production of ads
  • Design, produce, and coordinate installation of signage for the zoo ensuring consistent, quality branding
  • Lead the production of bi-annual (2) ZooNews member newsletter and monthly (12)
  • e-news and e-blasts including setting production scheduling, determining content, coordinating and writing content, design, production and mailing
  • Produce and assemble physical materials for fundraising programs (adopt program, annual appeal, capital campaigns, etc.)
  • Represent the zoo at professional meetings relevant to marketing and networking
  • Other duties as needed to assess strategic marketing needs such as implement exit surveys, focus groups, random sample surveys, etc.

Communications/Media Relations

  • Maintain relationships with key media contacts
  • Write and distribute regular press releases
  • Schedule and coordinate press conferences as needed

Other

  • Collaborate with team for day-of event support
  • Other duties as assigned

 

KNOWLEDGE, SKILLS, AND ABILITIES

  • In-depth graphic design and publishing experience
  • Proficiency in Adobe Creative Suite
  • (Portfolio will be requested upon interview)
  • Proficiency in both photo and video content production and editing
  • Excellent knowledge of current social media and trends in marketing
  • Excellent written and oral communications skills and ability to effectively communicate the mission of the Pueblo Zoo
  • Excellent organizational skills
  • Knowledge of traditional media (print, signage)
  • Computer skills including word processing, databases
  • Experience in working in communication with the press and public
  • Experience coordinating with print, promotional, and other vendors
  • Excellent collaboration skills
  • Must be flexible and able to occasionally work events during weekends and irregular hours.

 

MINIMUM QUALIFICATIONS

  • Related 4-year degree (mass communication, marketing, communications, public relations) preferred. Minimum of two years design experience required; some non-profit and strategic marketing experience preferred.

 

PHYSICAL AND ENVIRONMENTAL

  • Must be able to sit for long periods of time working on a computer screen.
  • Multitasking and interruptions are inevitable and should be understood and tolerated.
  • Must be able to lift 25 pounds and move small signage and stanchions around the zoo.

How to Apply

To apply, please submit a cover letter, resume, and design sample to jobs@pueblozoo.org. ​​​​​​​Submission Deadline: Position open until closed. Applications received by August 23 will receive full consideration.

Pueblo Zoo
3455 Nuckolls Ave
Pueblo, CO 81005
Phone: 719-561-1452

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