AZA has embarked on a multi-year, multi-faceted national communications strategy that includes a mix of earned, owned and paid media. Original video content is a central part of the strategy. With this in mind, AZA has created two pieces of original video content so far: A public service announcement that has been distributed nationally and made available to all AZA members, and soon-to-be-released “Influencers” video featuring leaders from inside and outside of the zoological and conservation profession.
For our third piece of video content, we know there are thousands of amazing stories within the AZA community about why each individual at an AZA-accredited facility comes to work each day. We want to feature four of these stories in our next national advertisement!
With that in mind, we are excited to announce a video contest for AZA members to help us find the stars of our next advertisement! Your assignment is to show us your passion for animals and conservation – why do you come to work each day and do what you do?
Candidates should shoot an audition video, and submit it to AZA for consideration. AZA is excited to be working with Stephanie Arne, host of Mutual of Omaha’s Wild Kingdom and co-founder of the Creative Animal Foundation, as our contest host. Having won a video contest herself, Stephanie will be providing potential entrants with tips on how to create a winning video.
Following the submission deadline, a panel of judges will pick the 10 best audition videos and voting will occur over a few weeks on the AZA website. The audition videos will also be shared on AZA and AZA-member social channels. Following voting, our new “stars” will be introduced to the AZA community at the AZA Annual Conference in Seattle by Stephanie during one of the general sessions.
Dan Ashe, President and CEO, Association of Zoos and Aquariums
Stephanie Arne, AZA “Find Our Heroes” Contest Host
Bethany Bingham, President, American Association of Zoo Keepers
Jim Breheny, Chair, AZA Board of Directors
Alejandro Grajal, Member, AZA Board of Directors
Adrienne Rowland, Member, AZA Board of Directors
Debbi Stone, Member, AZA Conservation Education Committee
Jo-Elle Mogerman, Co-Chair, AZA Diversity Committee
Dana Murphy, Co-Chair, AZA Diversity Committee
Andy Wood, Chair, AZA Marketing Committee
Max Pulsinelli, Chair, AZA Public Relations Committee