Excellence in Marketing Award

About the Marketing Excellence Award

The Association of Zoos and Aquariums recognizes the valuable role that marketing plays in building and sustaining business and creating platforms to interact with our various audiences.

The Marketing Award recognizes excellence in marketing campaigns developed and executed by its AZA member institutions. The campaign must utilize a marketing mix with a minimum of three communication channels, such as television, radio, print advertising, outdoor, internet, direct mail, etc.

Two awards will be presented, one for a campaign with a budget under $175,000 and one for a campaign with a budget of $175,000 or higher. Entries will be judged according to how well the campaign met planned objectives, how communication channels were strategically linked together, and for the creativity and uniqueness of the campaign.

If there is any question as to what constitutes an eligible project, please email Barbara Pueschel or call 301-244-3326.

How to Submit an Application

NOTE: Updated applications for 2017 will be posted on February 3.  Those posted below are for 2017 Applications and Guidelines

Download the Marketing Award application (DOC)
Guidelines for Submission (PDF)
Remember to submit a Media Release Form with your application.

All Honors and Awards applications must be submitted in electronic format ONLY and must be compiled into one PDF. Please make sure the file name reflects both the award name and the institution. AZA has contracted with Webcargo to provide a quick and easy way for you to submit your application. Send your application via Webcargo. 

Previous Award Winners

See previous winners' application materials (member login required)

2016

Top Honors - campaign budget less than $175,000
Memphis Zoo for How Many People Does it Take to Move a Hippo?

Significant Achievement - campaign budget less than $175,000
Cincinnati Zoo and Botanical Garden for Join Our Family

Top Honors - campaign budget greater than $175,000
Bronx Zoo, Central Park Zoo, New York Aquarium, Prospect Park Zoo and Queens Zoo for 120 Ways #NYisWild

Significant Achievement - campaign budget greater than $175,000

  • Northwest Trek Wildlife Park for Spend the Day in Nature
  • South Carolina Aquarium for Opening of Shark Shallows

2015

Top Honors - campaign budget less than $175,000
Smithsonian National Zoological Park for Endangered Song

Significant Achievement - campaign budget less than $175,000
Memphis Zoo for Rediscover the Memphis Zoo

Top Honors - campaign budget greater than $175,000
Cheyenne Mountain Zoo for I Will Protect

Significant Achievement - campaign budget greater than $175,000

  • Philadelphia Zoo for Zoo360: Big Cat Crossing
  • South Carolina Aquarium for Show Us Your #Fish Face

2014

Top Honors - campaign budget less than $175,000
Oregon Zoo for Flock This Way

Significant Achievement - campaign budget less than $175,000
New York Aquarium for New York Aquarium: Open While We Rebuild

Top Honors - campaign budget greater than $175,000

  • Fort Worth Zoo for See the Biggest Babies in Town
  • San Diego Zoo Global for Welcome to Koalafornia: The New Australian Outback

Significant Achievement - campaign budget greater than $175,000
Wildlife Conservation Society for Bronx Zoo Dinosaur Safari

2013

Top Honors - campaign budget less than $175,000
Oregon Zoo for Packy's 50th Birthday

Significant Achievement - campaign budget less than $175,000
Birmingham Zoo for Kiwanis Giraffe Encounter

Top Honors - campaign budget greater than $175,000
Detroit Zoological Society for Real Moments of Vitamin Z

Significant Achievement - campaign budget greater than $175,000

  • Los Angeles Zoo & Botanical Garden for The LAIR-Alive in L.A.
  • Fundación Temaikèn for Birds v. Wallabies

2012

Top Honors - campaign budget less than $175,000
Virginia Living Museum for Protect What's Precious

Top Honors - campaign budget greater than $175,000
Brookfield Zoo / Chicago Zoological Society for Face a Real "Bear / Bull / Wolf" at Real Fan Days

Significant Achievement - campaign budget greater than $175,000
Minnesota Zoo for Do the Waddle

2011

Top Honors - campaign budget less than $175,000
John G. Shedd Aquarium for Jazzin' at the Shedd

Top Honors - campaign budget greater than $175,000
Georgia Aquarium for Where Imaginations Go to Play

Significant Achievement - campaign budget greater than $175,000
CZS / Brookfield Zoo for Go Eye to Eye at Great Bear Wilderness

2010

Top Honors - campaign budget less than $175,000
Vancouver Aquarium for Canada's Arctic - Adaptation Is Not An Option

Significant Achievement - campaign budget less than $175,000
Virginia Aquarium and Marine Science Center for Restless Planet

Top Honors - campaign budget greater than $175,000

  • Cheyenne Mountain Zoo for Journey of Life Campaign
  • San Diego Zoo for Elephant Odyssey

Significant Achievement - campaign budget greater than $175,000
Minnesota Zoo for If this looks right to you, it's time to visit. AFRICA!

2009

Significant Achievement - campaign budget less than $175,000
Knoxville Zoo for Dam Construction

Top Honors - campaign budget greater than $175,000
Minnesota Zoo for Russia's Grizzly Coast

Significant Achievement - campaign budget greater than $175,000

  • Monterey Bay Aquarium for Re-imagined Splash Zone
  • Vancouver Aquarium for If Frogs Go Extinct, You'll Notice

2008

Top Honors - campaign budget less than $175,000
Toronto Zoo for Bugzibitz II

Top Honors - campaign budget greater than $175,000

  • Tennessee Aquarium for Penguins' Rock
  • Pittsburgh Zoo and PPG Aquarium for Polar Bears in High Definition  

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