Sedgwick County Zoo announces new brand identity

Introducing Sedgwick County Zoo’s New Brand Identity

WICHITA, KAN. – The Sedgwick County Zoo has announced a new brand identity as part of the ongoing implementation of the Zoo’s Strategic Master Plan.


The new logo was created by branding firm Gardner Design.


“Sedgwick County Zoo is such an amazing asset to the region. We are so excited to be their strategic branding partner as they get ready to evolve even further, as a local attraction and a conservation organization,” said Bill Gardner, owner and president of Gardner Design. “This new visual brand identity conveys all of the energy, positivity, and dedication they currently possess and will grow with them as they accomplish big things in the years to come.”

Great logos don’t just happen overnight. To ensure the design authentically represents Sedgwick County Zoo, Gardner Design and the Zoo partnered to first complete an extensive brand analysis process. Surveying more than 1,000 key stakeholders – including staff, board members, and visitors – they discovered key insights about the Zoo’s brand personality and organizational strengths. This knowledge, combined with a deep understanding of the Zoo’s Strategic Master Plan, created the inspiration and foundation for a new brand identity that will serve the Zoo well, both now and in the future.

“I love what the design team created for us,” says Dr. Jeff Ettling, executive director of Sedgwick County Zoo. “It perfectly represents our Zoo, our commitment to conservation of wildlife and wild places, and the community that we’re so proud to be a part of.”

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