TORONTO, ON, Thursday, April 11, 2019: Today the Board of Management of the Toronto Zoo approved Zoo staff to move forward with a one-of-kind Lumina Night Walk experience by Montreal based company Moment Factory.
“We are so excited to be working with such a world-class company to bring this unique and one-of-a-kind experience to Toronto. The Lumina Night Walk brand ties in perfectly with the Toronto Zoo experience of touching hearts of the guest by creating magical moments that inspire guests to make positive change to help the environment,” said Mr. Dolf DeJong, Chief Executive Officer, Toronto Zoo. “As a signature event for Toronto, Lumina Night Walks would bring significant attention and economic benefits to the east end of the City and other businesses in the area surrounding the Zoo, including hotels, restaurants, and local shops while promoting a positive conservation message,” he added.
The Toronto Zoo’s proposal from Moment Factory relates an immersive Lumina Night Walk experience telling a story unique to the Zoo. The experience is meant to inspire guests to enact positive change and improve how we share and improve our relationship with Mother Earth, animals and the environment. Guests will be led through the experience with the use of interactive displays, light, sound, scenography, music and video projection.
Inspired by the local culture and unique natural beauty of each specific site, the award-winning Lumina Night Walks use a universal language that speaks to all audiences and brings generations together. Each 45 to 60 minute experience begins at nightfall and engages emotion using storytelling, lighting design, an original soundscape and music, scenography, video and interactive technologies.
The first Lumina Night Walk experience was designed in 2014 in Coaticook, Quebec and the series has now extended as far as Japan and Singapore. With the Lumina Night Walks, Moment Factory has created a world-class experience that brings people together by exploding the computer interface and taking people off their screens and into the outdoor world. The Toronto Zoo provides the perfect location in southern Ontario to expand the Lumina Night Walk experience and explore a timely and unique story.
The nature of the Lumina Night Walk experience, which Moment Factory has recreated around the world, including Rainforest Lumina at the Singapore Zoo and Island Lumina in Iojima, Japanshows an awe-inspiring must-see experience for guests.
“At Moment Factory we bring people together. Our objective is to draw people out of their homes toward collective experiences. To do this, we create multimedia experiences in natural environments that spark public participation. This Lumina Night Walk will allow guests to see the Toronto Zoo in a new light and to create lasting memories,” said Jonathan St-Onge, General Manager of the Lumina Night Walk Series, Moment Factory.
Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. With its headquarters based in Montreal, the studio also has offices in Los Angeles, London, New York City, Paris and Tokyo. Since its inception in 2001, Moment Factory has created more than 400 unique shows and destinations, as well as the Lumina Night Walk series. Productions span the globe and include such clients as Los Angeles Airport, Microsoft, NFL, Sony, Toyota, the Sagrada Familia in Barcelona, Arcade Fire and Royal Caribbean.