AZA SAFE Education Goals

AZA SAFE: Engaging People through Education

The education goals of SAFE revolve around engaging the public. We want zoo and aquarium visitors to learn about the exciting and important conservation work AZA accredited institutions do, support the conservation efforts of their local AZA-accredited facility, and take action to save wildlife and habitats. AZA’s Conservation Education Committee identified both short-term and long-term education outcomes for SAFE. These include cognitive (knowledge), affective (attitude), and behavioral outcomes. The short-term learning outcomes, shown here, address the high-level concepts of SAFE and can be integrated into existing education programs and materials.


  • Visitors recognize that through AZA SAFE, for the first time, the entire AZA-accredited zoo and aquarium community will focus our conservation science, our wildlife expertise and our 180 million visitors on saving species in the wild.
  • Visitors understand that AZA-accredited zoos and aquariums are part of an integrated network of conservation partners.


  • Visitors value that AZA-accredited zoos and aquariums, working collectively, serve as conservation drivers in the effort to save animals from extinction.
  • Visitors believe that AZA-accredited zoos and aquariums are conservation organizations.
  • Visitors feel hopeful that animals can be saved from extinction


  • Visitors commit to receiving additional educational information about conservation action (e.g., sign up sheet on-site or on the institution’s website).
  • Visitors share what they have learned about SAFE.

Note that "visitors" refers broadly to the general public visiting AZA-accredited institutions. More specific outcomes for target audiences may also be developed. An evaluation plan to measure the short- and long-term learning outcomes will also be designed.

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