AZA News Releases

Association of Zoos and Aquariums’ Wildlife Trafficking Alliance and WildAid Partner on Campaign with DreamWorks’ Kung Fu Panda to Educate Millions about Illegal Wildlife Trade

SILVER SPRING, Md. – WildAid, the Association of Zoos and Aquariums (AZA), and AZA’s program, the Wildlife Trafficking Alliance (WTA), have partnered on a campaign featuring DreamWorks’ Kung Fu Panda’s Master Po Ping to educate children and families about the illegal wildlife trade. More than fifteen AZA-accredited zoos and aquariums across the United States will host a series of video messages, billboards, and posters at their facilities as well as on social media.

Po, the protagonist of DreamWorks’ Kung Fu Panda franchise, proclaims, “poaching steals from us all,” as he helps defend elephants who are killed for their ivory, rhinos for their horns, lions and tigers for their bones and skins, and pangolins for their scales and meat. He helps remind us that the “big guys” still need our help. The campaign will be ongoing throughout 2019.

Iamge of Kung Fu Panda campaign poster with rhino

“We’re very excited to partner with AZA and WTA to educate millions of youth and families about the poaching crisis,” said WildAid CEO Peter Knights. “Through this partnership, we can inspire the next generation of conservationists who can help end the illegal wildlife trade.”

Wildlife crime is a multi-billion dollar global industry primarily driven by consumer demand for products made from animal parts. The United States is home to one of the largest illegal wildlife markets in the world. In 2016, a WildAid public opinion survey found that 80 percent of Americans polled consider themselves wildlife lovers or conservationists. Yet, four out of five knew little or nothing about wildlife trafficking.

Over the last 50 years, the number of wild lions across Africa has fallen from 200,000 to an estimated 20,000. Meanwhile, at the height of the recent poaching epidemic, up to 33,000 elephants were killed each year in Africa. An estimated 420,000 remain in the wild today, reduced from a population of 1.2 million in 1979.

“AZA-accredited facilities are leaders in conservation, with a vision of a world where all people respect, value and conserve wildlife and wild places,” said AZA President and CEO Dan Ashe. “By partnering with WildAid on this campaign, we are calling attention to the serious problem of illegal wildlife trade affecting vulnerable species. By strategically leveraging our assets together, we can educate thousands of zoo and aquarium visitors about this critical issue.”

“The new campaign with WildAid is an exciting example of how the Wildlife Trafficking Alliance will continue to expand its partnership opportunities that raise awareness about wildlife trafficking, reduce poaching, and directly benefit critical wildlife populations around the world,” said Sara Walker, Senior Advisor on Wildlife Trafficking at AZA. “Only by joining together can we reduce—and eventually end—the scourge of wildlife trafficking.”

Special thanks to the participating AZA facilities:

Brevard Zoo
Capron Park Zoo
Cleveland Metroparks Zoo
Columbus Zoo and Aquarium
El Paso Zoo
Great Plains Zoo / Delbridge Museum of Natural History
Indianapolis Zoo
Jenkinson’s Aquarium
John Ball Zoo
Lion Country Safari
Los Angeles Zoo
Oklahoma City Zoo
Phoenix Zoo
Racine Zoo
Zoo New England

About Association of Zoos & Aquariums

Founded in 1924, the Association of Zoos and Aquariums is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, animal welfare, education, science, and recreation. AZA is the accrediting body for the top zoos and aquariums in the United States and eight other countries. Look for the AZA accreditation logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. The AZA is a leader in saving species and your link to helping animals all over the world. To learn more, visit

About Wildlife Trafficking Alliance 

The Wildlife Trafficking Alliance is a coalition of more than sixty nonprofit organizations, companies, foundations and media interests working together to combat wildlife trafficking by raising public awareness, reducing consumer demand for wildlife and wildlife products, and mobilizing companies to adopt best practices stop wildlife trafficking. AZA acquired the Wildlife Trafficking Alliance in 2018 as a strategic union to combat wildlife trafficking worldwide. To learn more, visit

About WildAid

WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn, and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages nearly $230 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too. 

Posted by Ashley Jones at 1:00 PM

I Accept

This site uses cookies to offer you a better browsing experience. If you continue using our website, we'll assume that you are happy to receive all cookies on this website and you agree to our Privacy Policy.

Find a Zoo or Aquarium Donate to AZA Contact Us Member Login Search the site