AZA News Releases

Alex and Ani's Charity By Design Division Supports AZA Initiatives

Rhode Island-based lifestyle brand, Alex and Ani, LLC and the Association of Zoos and Aquariums (AZA) have partnered in creating a beautiful penguin bangle--a perfect holiday gift that also supports the AZA's species survival initiatives.

Alex and Ani, which offers eco-friendly, positive-energy products that adorn the body, enlighten the mind, and empower the spirit, has partnered with the AZA through Alex and Ani's Charity By Design division. Made in America with love, Alex and Ani products embody the message of positive energy, designed by Carolyn Rafaelian, Founder and Creative Director. 20% of the proceeds from the Penguin Bangle, designed exclusively for the AZA, will benefit the organization.

Leading up to the official launch, creative hints were provided to Alex and Ani fans on Twitter, Google+and Facebook so they could guess which charitable organization would benefit from this special bangle. The social interaction between Alex and Ani and its fans raised excitement for the launch of the newest Charity by Design charm bangle.

The Penguin Bangle, $28, is now available for purchase at

"We are so honored to partner with the Association of Zoos and Aquariums. Their dedication to animal care, education, and conservation perfectly align with our mission here at Alex and Ani to protect the environment and those living in it.  We are excited about what's to come for this amazing partnership," said Lauren Bettencourt, Charity by Design Brand Communications Manager.

"This partnership with Alex and Ani is a perfect fit for us,"said Jill Nicoll, AZA's Senior Vice President of Marketing,Organizational Planning & Operations.  "From perhaps representing the wearer's favorite animal to evoking happy memories shared with family and friends at a zoo or aquarium, this eco-friendly penguin charm also supports the global mission of AZA-accredited zoos and aquariums to protect the earth and its inhabitants."

Collectively, the 223 zoos and aquariums accredited by AZA provide more than $160 million in support to approximately 2,650 conservation projects in 130 countries; provide excellent care to more than 800,000 animals;support more than 142,000 jobs; and welcome more than 181 million visitors per year. 

About AZA

Founded in 1924, the Association of Zoos and Aquariums is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, animal welfare, education,science, and recreation. AZA is the accrediting body for the top zoos and aquariums in the United States and six other countries.Look for the AZA accreditation logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. The AZA is a leader in saving species and your link to helping animals all over the world. To learn more, visit

About Alex and Ani

Alex and Ani, LLC offers eco-friendly, positive-energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information. 

About Charity by Design

Created in February of 2011, Charity by Design is a unique division of Alex and Ani focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Our customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds is donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge. For more information and to view the Charity by Design collection, please visit  

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