AZA Strategic Plan 2015-2017

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MISSION




PREAMBLE

AZA is committed to providing the highest quality member services to advance the zoo and aquarium movement. AZA is also committed to being a global leader in promoting species conservation and animal welfare by leveraging the size, scope, expertise, and public trust of its member institutions. Through the launch of AZA SAFE: Saving Animals From Extinction, AZA will redefine for the public the value of accredited zoos and aquariums and provide more opportunities for people to participate in wildlife conservation.

VISION

The Association of Zoos & Aquariums and its members envision a world where, as a result of the work of accredited zoos and aquariums, all people respect, value, and conserve wildlife and wild places.

MISSION

The Association of Zoos & Aquariums provides its members with the services, high standards, best practices and program coordination to be leaders in animal welfare, public engagement, and the conservation of species.

STRATEGIC PRIORITIES

1. Advancing conservation and care of species and their habitats
2. Educating and engaging internal and external audiences and stakeholders
3. Enhancing member services
4. Developing a robust and sustainable economic model

1. ADVANCING CONSERVATION AND CARE OF SPECIES AND THEIR HABITATS
Increase the sustainability of species populations in zoos and aquariums; advance high standards of animal care, health, and welfare; foster and coordinate outcome-based conservation by connecting zoos and aquariums to the wild; and save vulnerable species from extinction.
1A. Animal Programs
Maximize the sustainability of zoo and aquarium cooperatively managed animal populations.
1B. Animal Care, Health, and Welfare
Foster the advancement and implementation of animal care, health, and welfare standards, best practices, and procedures.
1C. Conservation
Facilitate increased participation in, and impact assessment of, conservation by AZA members.

2. EDUCATING AND ENGAGING INTERNAL AND EXTERNAL AUDIENCES AND STAKEHOLDERS
Engage, inform and influence internal and external audiences to advance conservation outcomes and support for accredited zoos and aquariums.
2A: Legislative Policy & Regulatory Impact
Increase recognition of AZA and its members as trusted leaders in informal science education, wildlife conservation and animal welfare.
2B. Education and public engagement
Advance informal education practices and targeted public engagement strategies.

3. ENHANCING MEMBER SERVICES
Build and support an expanding and collaborative community of individual members and facilities of all sizes to collectively achieve the AZA mission.
3A. Accreditation
Continue to build and enhance the world’s leading zoological accreditation program.
3B. Member Programs
Increase the number and engagement of members through quality member services.
3C. Professional Development
Expand professional capacity by providing technical and leadership training and learning opportunities for the zoological community.

4. DEVELOPING A ROBUST AND SUSTAINABLE ECONOMIC MODEL
Expand funding sources.
4A. Current Funding Sources
Strengthen dues and non-dues revenue streams.
4B. New Revenue Streams
Secure new funding to provide sustainable support for SAFE.

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