Racine Zoo Hires Gianna O’Keefe as Marketing and Resource Development Manager

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Racine Zoo Hires Gianna O’Keefe as Marketing and Resource Development Manager

Feb 19, 2013


Jay Christie, President and CEO
Racine Zoological Society
(262) 636-9291

Racine, Wis., February 19, 2013 – The Racine Zoological Society is pleased to announce its recent hire of Gianna O’Keefe, who will join the team as a marketing and resource development manager beginning this week. Within this role, O’Keefe is responsible for all marketing and public relations activities for the zoo and plays a crucial role in managing and developing memberships, corporate sponsors, and donors.

“The Racine Zoo is a top-notch organization and I was attracted by their continued efforts to provide affordable wildlife education to the community,” O’Keefe said. “I’m excited to apply my marketing and communication skills to help generate increased awareness to the wonderful conservation programs and family activities the zoo offers.”

O’Keefe comes to the Racine Zoo with more than 15 years of marketing and public relations experience. Most recently, O’Keefe worked as marketing manager for Cree, Inc. There she developed and led marketing initiatives for several brands, planned and executed events, led digital and social media strategies, and managed public relations efforts. As part of the role, she also served on the Board of Directors for the Midwest Energy Efficiency Alliance.

“This is a new role for the organization,” said Jay Christie, President and CEO of the Racine Zoological Society. “It’s important for us to continue building and maintaining relationships within the community and to attract new members and corporate sponsors. This position allows us to really focus on these efforts.”

Before working with Cree, Inc., O’Keefe worked with Diversey, Inc. where as product manager she managed product-marketing efforts for the company’s floor care portfolio, served as public relations manager for Fullhouse Interactive, a digital marketing agency, and worked as marketing and community relations manager for various minor league hockey teams.

O’Keefe combines her past experiences in business-to-business environments with working as public relations manager for the non-profit organization Women’s International Bowling Congress.

About the Racine Zoo

The Racine Zoo is open daily. Current hours are 9 a.m. to 4 p.m. Admission fees are: Members and children under three: FREE, children three to 15: $3.00, seniors: $3.50, and adults: $4.00. For more information on the Racine Zoo, its programs and events, visit www.racinezoo.org.


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