Since 2008, Quarters for Conservation has raised over $330,000, one quarter at a time.
EVERY VOTE COUNTS FOR CONSERVATION AT CHEYENNE MOUNTAIN ZOO May 13, 2011
FOR IMMEDIATE RELEASE
Public Relations Manager
Cheyenne Mountain Zoo
As candidates increase their campaigning ahead of run-off elections around the state, no one walked away a loser in Cheyenne Mountain Zoo’s latest Quarters for Conservation (Q4C) campaign. The program raised a grand total of $118,742.91 in the 2010 - 2011 year ending April 30 to support conservation programs regionally and globally. The $10,000 increase over last year can be attributed to Cheyenne Mountain Zoo’s record attendance - 574,209 people visited the zoo during the 2010 – 2011 year.
Q4C empowers every zoo guest who walks through the gate to change the world one quarter at a time. $0.25 of each admission, along with a portion of education program fees and memberships, is contributed to annually selected conservation organizations. Guests receive a token upon arriving at the zoo to vote for their favorite project, which helps the zoo determine how the money is allocated. 50% of the amount collected funds projects championed by zoo staff for the year, while the remaining amount is designated for ongoing flagship conservation programs, including saving African elephants, black-footed ferrets, and Wyoming toads. Any additional spare change dropped in the voting kiosks by guests provides direct project support as well. Here are the results of the 2010 – 2011 election:
- Help Protect Wild Snow Leopards: $17,666.01
- Help Protect Wild Orangutans and Their Habitat: $12,521.36
- Help Raise and Protect Wild African Penguins: $11,881.79
- Help Save Wild Amur Leopards and Tigers: $9,069.81
- Help Rescue Amphibians in Panama: $8,421.86
- Help Release Wild African Vultures in Namibia: $7,654.71
Candidates in the running for the new year (May 2011 – April 2012) include:
- Help Release Wild Gibbons Back to the Wild
- Help Release Wild African Vultures in Namibia
- Help Rescue Amphibians in Panama
- Help Raise and Protect Wild African Penguins
- Help Save Wild Amur Leopards and Tigers
- Help Protect Wild Orangutans and Their Forest Habitat
Since Quarters for Conservation began in 2008, over $330,000 has been earmarked for conservation programs around the world. Cheyenne Mountain Zoo was the first zoo to expand the Quarters for Conservation concept to get guests involved through the use of interactive voting kiosks at the front gate. Now, Cheyenne Mountain Zoo is leading the charge in encouraging other zoos and conservation institutions to launch their own programs.
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