Public Relations/Events Manager

Organization: Naples Zoo at Caribbean Gardens (AZA Member)
Location: Naples, Florida, United States
Job or Internship: Job


This position is responsible for enhancing public awareness and goodwill along with the overall image for Naples Zoo at Caribbean Gardens by developing and administering a comprehensive public relations campaign including public events and promotions in and outside the Zoo.


Work is performed under the direction of the Director of Conservation and Communications who works offsite. Daily contact is maintained through video conferencing and phone calls in addition to the Director’s regular site visits. Additional guidance is received through established policies and procedures, plus verbal and written communications.

EDUCATION and/or EXPERIENCE: This position requires at least 3 years of relevant public relations experience. Previous experience working in an attraction or wildlife-oriented field is preferred but not required.


Plan and implement a comprehensive public relations program that ensures Naples Zoo remains top-of-mind locally while building the regional and national image across all media platforms including regular updates on social media.

Draft and edit press releases and by-line articles consistent with Naples Zoo mission and ethos.

Cultivate and maintain media contacts and relationships. This is primarily local and regional and may expand to national level.

Maintain and expand referral program with regional hotels and related properties.

Acquire and review editorial calendars and manage process to help ensure the Zoo appears in appropriate features.

Function as a Zoo spokesperson as needed.

Develop, plan and execute all press previews, opening ceremonies, media events, as well as promotional and themed events (Save the Panther Day, Boo at the Zoo, Int’l Migratory Bird Day, Party for the Planet), etc.

Attend relevant in-Zoo events as well as regional third-party meetings, i.e. concierge, lodging, chambers of commerce, etc.

Communicate with Zoo personnel to remain up to date on current and upcoming events, cultivate story ideas, and provide support for all Zoo programs and departments.

Assist with development and execution of crisis communication plan.

Inform Zoo staff of public relations efforts and activities in a timely manner.

Track public relations efforts; provide analysis of effectiveness.

Plan and coordinate Naples Zoo member newsletter and e-newsletter including writing or editing some stories and acquiring images as needed.

Plan and post social media and maintain contact with public in these forums.

Support the Director of Conservation & Communications in the planning, development and execution of all Zoo related communications.

Perform other duties as required.


Demonstrated success in implementing traditional and social media campaigns

Demonstrated success in securing media coverage in a variety of outlets

Demonstrated track record of developing successful working relationships with reporters

Excellent written and oral communications skills (samples required)

Organized, detail and deadline oriented

Excellent written and verbal communication skills

Wide range of computer skills including ability to learn programs

High energy level

Creative, good problem solver

Ability to perform a variety of duties with little supervision.

Flexible schedule (ability to work events during weekends and evenings is required)


Ability to respond to common inquiries, requests or complaints from guests, staff, and media in a kind and courteous manner.

Must be able to communicate with guests and staff clearly and effectively.


Ability to define problems, collect data, establish facts, and draw valid conclusions.


Valid Florida State Driver License.


In compliance with the Americans with Disabilities Act, the following have been identified as physical requirements of the job:

The employee must be able to lift and/or move up to 50 pounds, set up and take down equipment, stand for long periods of time, ride a bicycle, and drive Zoo golf carts and vehicles.

Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is regularly required to talk or hear.

The employee is frequently required to use hands and fingers to handle, reach or feel and manipulate objects or controls. The employee is frequently required to sit, walk distances, climb, balance, stoop, bend, kneel and crouch.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


In addition to office work and local travel, many duties are performed outdoors in various weather conditions, ranging from rain, wind, cool to cold weather, and extreme heat and humidity.

The duties listed above are intended only as an illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.