Animals Inc. Welcomes New Chief Revenue Officer

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ANIMALS INC. WELCOMES NEW CHIEF REVENUE OFFICER




OGrady Large Photo

Animals Inc. Welcomes New Chief Revenue Officer

Dec 13, 2013

Washington, DC (December 13, 2013) – Animals Inc., presented by the Association of Zoos and Aquariums (AZA), announced today that former New York Times executive Marion O’Grady has joined its team as Chief Revenue Officer.

“Marion O’Grady is an accomplished, award-winning strategic marketing professional, who brings her cutting-edge expertise to Animals Inc.,”said AZA Chief Operating Officer Jill Nicoll. “Animals Inc. delivers compelling animal content to millions of visitors at AZA-accredited zoos and aquariums and to millions more through online and mobile channels, so Marion’s cross-platform marketing experience is a perfect fit for us.”

O’Grady has held a variety of positions of distinction at The New York Times, including most recently, Advertising Director. During that time, she led five Managing Directors and their teams to successfully integrate multi-platform sales into their portfolio of product offerings. Her client base ranged from national to local businesses, including Target Corp, Kohl’s, Best Buy, Radio Shack, New York City BIDs, Michael’s, Staples, and NY Tri-State retail and restaurants.

“I am so excited to be joining Animals Inc. because it’s a company that represents the perfect mix of technology, animals and people,”said O’Grady. “Marketing and advertising partners should also be excited about reaching young families – no one has the access to this key demographic like zoos and aquariums.”

O’Grady received her Bachelor of Arts degree in Political Science from Wheaton College in Norton, MA and studied Executive Leadership at Duke and Tuck Business School. She is the recipient of numerous awards,including Target Corporation’s Annual Marketing Partnership Award, two New York Times’ Publisher Awards, The President’s Circle Award, and The Punch Sulzberger Award for business development of the New York Times’ Arts & Leisure Weekend.

O’Grady can be reached by email at marion.ogrady@animalsinc.net.

 

About Animals Inc.

Animals Inc. is a digital media company with a social mission to support wildlife conservation through its exclusive affiliation with the Association of Zoos & Aquariums (AZA). Its Board of Directors includes representatives from leaders in digital marketing, including Context Media and Six Flags, and leaders in zoo and aquariums, including the Philadelphia Zoo,the Houston Zoo, the Columbus Zoo and Aquarium, and the South Carolina Aquarium. Through digital signage, social marketing, sponsorships, and other high-impact promotional opportunities, Animals Inc. supports the animal care and conservation work of AZA-accredited zoos and aquariums. For more information, please visit www.animalsinc.net.

 

About AZA

Founded in 1924, the Association of Zoos and Aquariums is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, animal welfare, education, science, and recreation. AZA is the accrediting body for the top zoos and aquariums in the United States and six other countries. Look for the AZA accreditation logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you,and a better future for all living things. The AZA is a leader in saving species and your link to helping animals all over the world. To learn more, visit www.aza.org.

 

 

 

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