Award-Winning Toy Company Funds Kenyan Wildlife Conservation

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AWARD-WINNING TOY COMPANY FUNDS KENYAN WILDLIFE CONSERVATION




Award-Winning Toy Company Funds Kenyan Wildlife Conservation

May 30, 2012

Contact: Kateva Rosato

katevarosato@safariltd.com

800-554-5414 ext. 121

Award-Winning Toy Company Funds Kenyan Wildlife Conservation

Miami, FL, May 30, 2012– Safari Ltd.®, manufacturer and worldwide distributor of award-winning replica collections, announced that they will be expanding their philanthropic efforts to the David Sheldrick Wildlife Trust.

Since 1977 the Trust has played a significant role in conserving and supporting wildlife native to Kenya. The Safari Ltd.® donation to the Trust will sponsor the rehabilitation of four orphaned animals for five years - three elephants and one baby rhino. The animals will be reintroduced into their wild Kenyan habitat.

The Trust has integrated more than 60 elephants back into the wild, and a number of elephants return to the center to help newcomers’ own rehabilitation.

“I was deeply moved by Dr. Dame Daphne Sheldrick’s story,” said Safari Ltd.® owner and CEO Ramona Pariente. “My hope is that society at large joins us in this remarkable cause.”

Safari Ltd.® is a 3rd generational educational toy company, renowned for their dedication and on- going support of global efforts in the fields of conservation.

About Safari Ltd.®

For 30 years Safari Ltd.® has been a leading manufacturer of innovative, educational toys specializing in authentic hand painted replicas.

Safari Ltd.® has licenses with the Carnegie Museum of Natural History and the Monterey Bay Aquarium to produce scale model dinosaur and sea life replica collections, establishing Safari Ltd.® as a serious replica company for children and collectors alike. All of their products are lead free.

Safari Ltd.® philanthropic efforts cover a wide variety of local and global conservation efforts, including Big Cat Rescue, Fairchild Tropical Botanic Garden, the Humane Society of Greater Miami Adopt-A-Pet, New York Cares, the Marine Mammal Center, the Nature Conservancy, National Eagle Center and the Sierra Club. For more info, visit www.safariltd.com

The David Sheldrick Wildlife Trust

Begun shortly after the death of the remarkable conservationist David Sheldrick in 1977, the Trust that bears his name does fantastic work protecting Africa’s dwindling rhinos and elephants, running anti-snare units, and funding anti-poaching patrols.

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