Ticket to Ride: New Year, New Value at Tampa's Lowry Park Zoo

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TICKET TO RIDE: NEW YEAR, NEW VALUE AT TAMPA'S LOWRY PARK ZOO




Lowry-TigerRide

Visitors at Tampa's Lowry Park Zoo enjoy a thrilling spin on the Tasmanian Tiger Coaster Ride.

Ticket to Ride: New Year, New Value at Tampa's Lowry Park Zoo

Jan 3, 2011

Contacts:

Week of Jan. 3-7, 2011
Trisha Rothman
VP of Marketing & Sales
813-935-8552 ext. 208

Week of Jan. 10, 2011 & beyond
Rachel Nelson
Director of Public Relations
813-935-8552 ext. 212

TAMPA, Fla. – Starting today, paid daytime admission to Tampa’s Lowry Park Zoo will include free, unlimited amusement rides featuring a log flume, family roller coaster, behind-the-scenes narrated safari ride and more. Previously, each ride carried an individual charge of $2-$4 per person, per ride.

Rides within the Zoo are offered as a complement to animal encounters and exhibits. The Zoo features 1,700 animals representing 350 species on nearly 60 acres of natural outdoor habitats, splash ground water play areas, educational shows and restaurants. With the changes effective today, Zoo daytime admission prices are: adult - $23.95, seniors (60+) - $21.95, children ages 3-11 - $18.95, and children 2 and under are free. Parking is always free.

“With such a rich diversity of cultural facilities and attractions in the Tampa Bay area, our guests have high expectations,” said Craig Pugh, executive director and CEO. “Tampa’s Lowry Park Zoo has been recognized by two national magazines in the last six years for providing a great variety of experiences for all ages – including rides -- and affordable family fun.”

The new admission structure reflects a price adjustment of $3 per ticket -- about the same price as the cost of one individual ride in 2010. “Unlimited rides, for the price of one ride, is a great value we think our guests deserve,” added Pugh. Annual Zoo Pass memberships will now include unlimited amusement rides as well. Zoo Pass membership rates will remain at 2010 pricing, starting at $45 per year. Parking is still free.

“Listening to visitors’ feedback helps the Zoo deliver a high-quality experience for a competitive price in our marketplace,” said Trisha Rothman, VP of marketing and sales. “Because monthly exit surveys routinely show that rides are among our guests’ favorite activities, we hope this change brings added value to our visitors.”

Six favorite amusement rides are now included with admission*:

•Gator Falls Flume Ride -- Float in a log and splash down over an alligator exhibit;

•Overland Express – Climb aboard a children’s classic locomotive train;

•Safari Ride – Take a guided tour of Africa on an open-air safari vehicle;

•Tasmanian Tiger Roller Coaster -- Twist & turn on a family coaster which seats adults;

•Boomer's Flyin' Bananas -- Soar high in a child-sized “flying” banana; and

•Jungle Carousel – Go round and round on this endangered species carousel;

*Rides, as always, may close due to inclement weather or other circumstances. For the safety and well being of animals in our care, the Pony Trek and Camel Safari are not included in the free, unlimited rides. Guests who wish to ride a pony or camel can purchase individual tokens or wristbands for the day

In 2011, as always, the Zoo will continue to offer cost saving ways to visit, including $5 admission days several times annually to ensure the Zoo remains accessible to the diverse community that it serves.

About Tampa’s Lowry Park Zoo

Tampa’s Lowry Park Zoo is operated by the Lowry Park Zoological Society, an independent 501(c)(3) charitable organization committed to excellence in education, conservation and research. Tampa’s Lowry Park Zoo is accredited by the Association of Zoos and Aquariums (AZA), and has been named the No. 1 zoo in America by both Parents magazine (2009) and Child magazine (2004). The Zoo is located at 1101 W. Sligh Avenue in Tampa, one mile west of I-275 (exit 48) and is open seven days a week, from 9:30 a.m. to 5 p.m. daily, with extended hours on select nights during the summer. Parking is free. For more information, visit LowryParkZoo.com. Also find the Zoo on Facebook  and Twitter.

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