Media/Marketing - Information & Communications Specialist

Organization: North Carolina Zoo (AZA Member)
Location: Asheboro, North Carolina, United States
Job or Internship: Job

JOB CLASS TITLE: Information & Communications Specialist I


DEPARTMENT: Dept of Environment & Natural Resources


RECRUITMENT RANGE: $30,904 - $45,000


APPOINTMENT TYPE: Permanent Full-Time

WORK LOCATION: Randolph County

CLOSING DATE: 08/23/13 5:00 PM Eastern Time


The North Carolina Zoo, ranked among the world’s largest and most innovative natural habitat zoos, is seeking an energetic, tech-savvy, conservation-minded, public relations professional to assist with its strong and expanding media relations programs. The person in this position assists with the coordination of all media coverage and works to develop and maintain positive media relations and a positive public image for the Zoo. The individual independently researches and writes general and technical information, news releases, feature stories, manages their dissemination to various media outlets and serves as an official spokesperson to the media and public. The ideal candidate will have thorough working experience with both print and broadcast media relations of writing and editing skills. This person works to increase public awareness that attracts visitors to the Zoo and informs the staff and public of Park programs and activities. The employee must also be knowledgeable about “social media,” especially “Twitter” and “Facebook,” and their use in reaching potential visitors and the media via the Internet. The position works under direction of the Zoo’s Public Relations Manager and works closely with other Marketing Division staff members. Working in a team environment, this individual must maintain positive relations with other Zoo staff members, particularly those critical to media relations activities. Position acts as the official spokesperson for the Zoo in the absence of the Public Relations Manager.


To qualify and receive credit applicants must meet all competencies reflected under the Minimum Education and Experience and Knowledge, Skills and Abilities.

Proven working experience crafting broadcast and print media to include writing news releases, editing, pitching stories to the press, social media, and/or email distribution for a varied audience.Thorough current working knowledge of journalistic principles.

Demonstrated ability of being comfortable and relaxed during interview situations and in front of TV cameras. Mock interviews will be conducted during the interview process.

Must possess excellent project management and the ability to work well under pressure, balance multiple priorities, and tight deadlines with attention to detail.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS: Graduation from a four-year college or university, preferably with a major in journalism or English; or an equivalent combination of training and experience. All degrees must be from appropriately accredited institutions.

Preferred Experience:

Experience working for and with both print and broadcast media professionals.

Familiarity with Internet Technology and its use in social media.

Experience interacting with representatives from all forms of media communications. Photography skills are a plus.


All relevant experience must be included on application to receive proper credit.

Resumes are not accepted in lieu of state application.

SEE ATTACHED RESUME WILL RESULT IN AN INCOMPLETE APPLICATION. To receive credit, all experience must be included in the work history sections. Any information omitted from the application but included in the resume will not be considered for qualifying credit.

Persons eligible for veteran preference must submit a copy of Form DD-214. You may attach a copy with your application.

DENR uses the Merit-Based Recruitment and Selection Plan to fill positions subject to the State Personnel Act with the most qualified applicants. When a salary range is posted, the actual salary will be based on relevant competencies, knowledge, skills and abilities, internal equity and budgetary considerations pertinent to the advertised position.

The State of North Carolina is an Equal Opportunity Employer.

For additional information, please contact:NC Zoo HR Department 336-879-7310

Please visit our website at for additional information regarding our facility.


NOTE: Apply to the department listed on posting.

An Equal Opportunity Employer, NC State Government