MANAGER, BUSINESS DEVELOPMENT & MARKETING




Organization: Association of Zoos & Aquariums (AZA Member)
Location: Silver Spring, Maryland, United States
Job or Internship: Job

GENERAL STATEMENT OF JOB

Under general supervision the Manager, Business Development & Marketing is an exempt position reporting to the Vice President, Conferences & Membership. Responsibilities include, but are not limited to, strategic development and administration of conference exhibit, sponsorship and advertising sales and marketing.

 

ESSENTIAL JOB FUNCTIONS

• Analyze, develop, and implement growth strategies of the Commercial member category (those corporate members that provide product and services to the zoo and aquarium community).

• Manage outside, corporate customer relationships and serve as the primary liaison to the Commercial member category, focusing on enhancement of benefits and services.

• Identify and develop new business strategies for AZA advertising, exhibits and sponsorships and convert prospects into clients.

• Deliver superior customer service while maintaining and growing member and customer services.

• Leverage cross-promotion opportunities with commercial memberships, conference sponsorships, exhibit sales and advertising.

• Design and manage sales strategies for Association advertising in print and digital versions of the CONNECT magazine, member e-newsletters, website, conference guides and buyer’s guide (in private online community).

• Oversee all ad contracts, placements and that all artwork is properly delivered.

• Ensure that all marketing and promotional efforts are evaluated, measured and tracked; report demonstrable results to AZA management.

• Research and analyze advertising and sales needs. Prepare surveys to track success with exhibitors, sponsors, advertisers and Commercial members.

• Facilitate effective communication among staff, event hosts, committee members, etc.

• Coordinate with AZA’s Meeting Planner all exhibitor and sponsor service needs at events.

• Invoice all advertising and sales efforts. Work with Accounting and Membership departments to collect payments.

• Supervise Marketing Assistant.

 

Performs other related duties as assigned:

• Serve as a staff liaison to the Business Operations Committee.

• Prepares marketing budgets and provides input on revenue goals for publications, events and membership.

• Liaise with AZA Conferences staff to fulfill logistics and assist in exhibit hall management.

• Liaise with Conference host and show decorator regarding Annual Conference exhibits registration, booth sales, and sponsorship collaboration.

• Administers sales and advertising tracking software in Avectra’s netFORUM.

• Liaise with Publications Manager and Digital Marketing Manager in fulfillment of advertising.

• File, organize, pack boxes, and assist staff with appropriate membership and conference related tasks.

 

KNOWLEDGE, SKILLS AND OTHER CHARACTERISTICS:

• Proven sales, marketing and branding strategies in print and digital with varying audiences; experience in Association or Non-profit environment a must. Past tradeshow/exhibits management preferred.

• Ability to prepare budgets and reports, based on data-driven analysis.

• Energetic, creative, positive, self-motivated with effective customer service and verbal/written communication skills.

• Ability to write/evaluate promotional copy and design.

• Creative problem solver with superior organizational and process management skills, strong attention to detail, and ability to handle multiple projects under deadline in a fast-paced environment.

• Ability to work independently while also being a team player; excellent interpersonal skills.

• Skill in interpreting AZA policies pertaining to membership.

• Skill in planning, organizing, coordinating and implementing work.

• Skill in project management, and producing and disseminating materials.

 

MINIMUM TRAINING AND EXPERIENCE:

Bachelor’s degree in Marketing or related field.

Proven sales ability preferably with Association membership, exhibits, sponsorship and advertising.

Minimum 3-5 years’ experience in business development and/or marketing.

Proficiency with Windows-based software (Outlook, Powerpoint, Excel and Word). Experience using Association sales/membership database, preferably Avectra’s NetFORUM.

Knowledge of working in CMS (Ektron), surveying tools, and Adobe Suite.

Willingness to travel.

 

Interested candidate should apply by sending a cover letter and resume to jnicoll@aza.org.