Association of Zoos and Aquariums

About the Marketing Excellence Award

Deadline: All applications are due by close of business on May 1, 2008
Time Frame: Programs must be active 2005-2007

The Association of Zoos and Aquariums recognizes the valuable role that marketing plays in building and sustaining business and creating platforms to interact with our various audiences.

The Marketing Award recognizes excellence in marketing campaigns developed and executed by its AZA member institutions. The campaign must utilize a marketing mix with a minimum of three communication channels, such as television, radio, print advertising, outdoor, internet, direct mail, etc.

Two awards will be presented, one for a campaign with a budget under $175,000 and one for a campaign with a budget of $175,000 or higher. Entries will be judged according to how well the campaign met planned objectives, how communication channels were strategically linked together, and for the creativity and uniqueness of the campaign.

If there is any question as to what constitutes an eligible project, please email , Honors and Awards Committee Chairman or call (952)431-9299.

How to Submit an Application

Remember to submit a Media Release Form with your application.

All Honors and Awards applications must be submitted in electronic format ONLY and must be compiled into one PDF file. Please make sure the file name reflects both the award name and the institution.

AZA has contracted with WEBCARGO to provide a quick and easy way for you to submit your application. Click here to send your application via WEBCARGO.